Siete’s Acquisition with PepsiCo: The Spiritual Perspective

PepsiCo's acquisition of Siete, known for its grain-free, Mexican-inspired products, suggests a strategic move to expand its portfolio into the health-conscious and ethnic foods markets. How did this humble and successful small family business get absorbed by one of the corporations contributing to the global wellness pandemic? I've been asked the same question by the conscious community: "How did the Universe or God allow this to happen?"

Let's dive into the spiritual significance or bigger picture of this shift:

1. The acquisition forces greater accountability. Basically - it's harder for PepsiCo to avoid offering healthier products now that they've taken on a brand like Siete, which stands for health and high-vibrational values.

2. Siete's high-frequency products can now reach more people because of Pepsi’s resources. While people have previously consumed low quality Mexican-inspired products created for profit rather than to support health and wholeness, more people now have access to meaningful products for their families.

3. Siete, being a family-led brand, retains a strong influence over its brand identity within PepsiCo. This influence allows them to infuse heart, authenticity, community and cultural roots into the corporate environment, which is often characterized by large-scale, dehumanizing operations. 

4. Siete was originally born out of a need for healthier food options to help overcome health challenges. This mission now attracts talent to PepsiCo who are aligned with these values—people who value health, community, and authenticity. This conscious and value-driven appeal is vital as it lays the foundation for PepsiCo to navigate and adapt to future market needs that favor health-conscious food choices and sustainable practices.

5. The Universe is directing energy and resources towards sources of positive, conscious change. 

For Pepsi, this move aligns with their broader strategy to enhance its offerings in the "better-for-you food segment" - but the reality is, as long as they are selling soda, they aren't actually making the humane changes we need as a country and in the world. We can celebrate moves in the right direction, but we do not and should not accept band-aids to the root cause of the problem. We must expect big corporations to make bold moves to cut out what is harming the health of our fellow species and environment. They must have the spiritual audacity to TRUST that radial health conscious transformation will ultimately be profoundly supported by the powers at be.

So while we can celebrate their "better-for-you food segment" efforts, wouldn't you say the goal is to be a "Healthy-for-You, Always" company?

I am part of their health practitioner program and will stay affiliated as long as they withhold their standards. 

Keep holding them accountable! I will too.

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